MORNING SCOOP

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more.

THE WORKPLACE

12 ways to make smarter, better decisions

Practice being decisive, plan ahead, and simplify the battlefield. Also, be confident like ‘The Fonz.’

SOCIAL MEDIA

Infographic: Facebook stats that matter for PR pros

How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Check out this graphic.

WRITING & EDITING

3 ways to add pizazz to your press release’s headline

For starters, make sure you have real news to impart, something that readers care about. From there, use punchy words and alliteration, but keep it concise for extra power.

OP-ED

Are we missing the point of ‘purpose’?

Corporate social responsibility is on the minds of consumers and employees alike, but co-opted (or feigned) values are more of a detriment than an attribute, the author posits.

MORNING SCOOP

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

Also: Coors Light’s valentine for pet lovers, messaging lessons from the SOTU, Google Maps’ new look, and other stories.

THE WORKPLACE

6 apps for bolstering your daily productivity

These tech tools can help you store passwords, organize tasks and—perhaps most crucial of all—limit your time on distracting websites.

PR INDUSTRY

Angling for an industry award? Follow the lead of Oscar nominees

Beyond sharing your special campaign’s metrics, point up its personal impact—ideally with the help of a big-name influencer. After all, a nod from Barbra Streisand wouldn’t hurt, would it?

A DAY IN THE LIFE

How Inspire PR’s Hana Bieliauskas aces her day

This vice president manages to get in a fitness class before a long day at the office. Her top priority on the job is the client—but she stays balanced by collaborating with colleagues.

PR DAILY AWARDS

Have your campaigns and initiatives made the world a better place?

Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts.

THE WORKPLACE

How to find the best PR and marketing candidate

The job market is tight, but that doesn’t mean you should lower your hiring standards. Here are some tips on how to find the talent you need for your agency or team.

STORYTELLING

Messaging lessons from the State of the Union, Iowa and more

The news cycle has been amplified with the kickoff of the primaries in Iowa, Trump’s impeachment trial and the State of the Union. Here are some messaging takeaways.

THE WORKPLACE

Why you should address the coronavirus with employees

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries.

MORNING SCOOP

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.