One year into Microsoft's $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the inboxes of Microsoft Outlook users. The move is part of LinkedIn's new native ad network LinkedIn Audience Network that will place advertisers' sponsored posts into ad inventory found in third-party publishers and apps....
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Digital & Tech Daily
September 06, 2017
Today's top news for digital marketers
Can an ad network work the second time around?
By Lauren Johnson
One year into Microsoft's $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the inboxes of Microsoft Outlook users. The move is part of LinkedIn's new native ad network LinkedIn Audience Network that will place advertisers' sponsored posts into ad inventory found in third-party publishers and apps....
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