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Can an ad network work the second time around? By Lauren Johnson One year into Microsoft's $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the inboxes of Microsoft Outlook users. The move is part of LinkedIn's new native ad network LinkedIn Audience Network that will place advertisers' sponsored posts into ad inventory found in third-party publishers and apps.... Read more » |
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CEOs of Google, Amazon, Airbnb sign letter of opposition By Marty Swant |
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Promoted Content by Adobe | The programmatic solution to programmatic concerns |
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WhatsApp confirmed reports last week that it has been testing verified business accounts By David Cohen |
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P&G's Marc Pritchard and CMOs from Bank of America, Unilever and more are demanding transparency By Lauren Johnson |
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Featured Jobs | Horsesmouth New York City, New York (US) | Jarvis Communications, Inc. Culver City, CA | Hearst Magazines New York City, New York (US) | Lambda Legal 20006, Washington D.C. | Lambda Legal New York City, New York | |
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