B2B marketing

Why B2B marketing must adopt B2C tactics

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

B2C marketing

3 tips for cutting through the DTC noise with marketing data 

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.

B2B marketing

Marketing on LinkedIn: What you need to know

Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen tool.

Marketing technology

Go inside the modern marketing data stack

AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.

MarTech webinar

Get more out of your webinars: Strategies for 24/7 engagement

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg.

Marketing technology

Transition to a career in martech: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles.

Content marketing

Beyond the funnel: A new approach to content marketing

B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.

Brand marketing

The secrets of top performing brands

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

Marketing artificial intelligence (AI)

3 marketing use cases for generative AI that aren’t copywriting

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• Former Meta engineer spills the beans on what drives customer acquisition.
• Marketer thinks AI is going to take his job and other marketers explain why it won’t.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Marketing automation platforms are the most-often-replaced piece of martech. Good thing we have a guide to help you find the right MAP for your team.

What they're saying

• “Consumer-y messaging strategies will get buyers’ attention, but on their own, they won’t end in a sale. These younger buyers still represent their companies and are still part of an ever-expanding internal business buying group.” Ruth Stevens in Why B2B marketing must adopt B2C tactics.
• “Brands are bypassing traditional retail channels to meet consumer needs directly. They are creating more engaging connections, experiences and relationships with their consumers to drive loyalty and revenue. Even the smallest friction in a buyer’s journey will hurt conversion or drive customers to competitors. The key to removing these barriers is using data to understand and optimize their paths.” Christie Ray Harrison in 3 tips for cutting through the DTC noise with marketing data. 

From Search Engine Land

• Google AdMob launches new controls for high-engagement mobile ads
• Google Ads Optimization Score now reveals specific competitor impacts
• SMX is online next week… don’t miss out!
• Top SEO tips for location-specific websites
• Maximizing your B2B paid media ROI with alternative platforms