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Brand Marketing Daily
 
June 13, 2019
 
 
 
 
  Presented by Extreme Reach  
 
 
 
 
 
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting
 
 

Photography is a key element of the platform's new look

 
 
 
 
 
 
 
How Hilton’s Vanessa Sain-Dieguez Uses Digital and Social Strategy to Modernize HR
 
 

Two years ago, Nadine Dietz wrote a piece on The New Breed of HR where she noted that "HR leaders are people marketers." More and more, we're seeing the lines between the HR and Marketing functions blur together in unexpected ways.  So what happens when HR recruiting meets a savvy social media strategy?

 
 
 
 
 
 
 
 
 
 

 
 
 
How This Fitness DTC Brand Is Integrating Its Online and Retail Experience
 
 

Changes have gone live in Outdoor Voices' 9 retail shops.

 
 
 
 
 
 
 
From AOL Executive to Beverage Industry Disruptor: Kara Goldin on Her Baby, Hint
 
 
 
 
 
 
 
 
 
These 5 DTC Pet Brands Threw a Puppy Party to Connect With Each Other’s Customers
 
 

'It's as much brand building as it is consumer building'

 
 
 
 
 
 
 
Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All
 
 

A growing body of evidence shows why Gen Y consumers aren't ideal: because many of them are broke

 
 
 
 
 
 
 
Cult Favorite Skincare Brand Drunk Elephant Opens Its First US Pop-Up Shop
 
 

The candy-colored neon storefront launched this week in N.Y. and will be headed to L.A. next

 
 
 
 
 
 
 
Snapchat Will Present Research on Gen Z's Creative Tendencies at Cannes
 
 

The company believes brands should make things with the cohort, not for them

 
 
 
 
 
 
 
 
 
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