Listen: Untangling the diversity and inclusion threads with Orchid Bertelsen

Good morning!

The skill set required to fill talent gaps for brands to connect with consumers is constantly evolving. Given that the average shelf life of a skill is about 18 to 24 months, marketing leaders must invest in, upskill, and allow diverse talent the space to grow and explore.

The second episode of ClickZ Marketing Masters features host Tim Flagg in conversation with Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, a California based ecommerce growth agency. Listen in for Orchid’s practical advice on how she is tying in the challenges, truths, qualitative, and quantitative fibers that lie at the heart of diversity and inclusion (D&I).

Digital Leaders

Listen: Untangling the diversity and inclusion threads with Orchid Bertelsen

Kamaljeet Kalsi

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth?

A framework for customer-centric content creation

Yolanda Valery

Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

Deborah Womack

The making of a strong first-party data brand

Luis Navarrete Gómez

How to get the strategy, technology, and value of change right Read more

Actionable Analysis

Overcoming CX shortfalls across digital channels with (and without!) AI

Cyril Coste

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digital Read more

Lucy

Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more

Digital Advertising

Magic Quadrant for DXP

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now

Digital Transformation

Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now

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Digital Leaders

Listen: Untangling the diversity and inclusion threads with Orchid Bertelsen

Content

A framework for customer-centric content creation

Change management

Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

Advertising & Promotion

The making of a strong first-party data brand

Actionable Analysis

Overcoming CX shortfalls across digital channels with (and without!) AI

Lucy

Digital Advertising

Magic Quadrant for DXP

Digital Transformation

Introducing the Interactive Voice Experience

ClickZ Daily: June 17, 2022

Digital Leaders

Content

Change management

Advertising & Promotion

Actionable Analysis

Featured Tech Talk

Featured Reports

Digital Advertising

Digital Transformation