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Strictly Business Podcast

January 15, 2019

Listen: Viacom CEO Bob Bakish Reveals His M&A Strategy

Don't expect Bob Bakish to blindly follow the rest of Big Media into its consolidation craze.

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More Episodes to Download

Listen: NBCUniversal's Ambitious Plan to Reinvent Audience Measurement

Over the two decades she worked at Comcast, Kavita Vazirani was responsible for ensuring the company got a return on investment. …

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Listen: How Ellen DeGeneres Translates Her TV Brand to Digital

When Ellen DeGeneres returns to primetime on Jan. 8 with another season of NBC's "Ellen's Game of Games," it won't be just in a TV-se …

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Listen: How Sarah Bernhardt and Eleonora Duse Helped Create Modern Celebrity Culture

Author Peter Rader explains how Sarah Bernhardt and Eleonora Duse were pioneers in brand management in 19th century theater.

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