When analyzing consumer behavior at scale, decision-makers need to keep up. Consumer insights matter more now than ever before and staying on your toes with actionable consumer intelligence from continuous social listening is a must.
During this webinar you'll learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people in their industry understand current online and social media interest in their products.
In this session, we will cover:
- How online data is used to understand human behaviors and industry trends
- How an interactive dashboard necessitated a shift in data capture, analysis, and distribution
- How has the automation of extracting key insights changed market research
Speakers:
Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University
Jinho Jung, Research Associate at Purdue University
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
