Equipping marketing leaders with the skills, tools and data they need to prove ROI is a lot like setting out to sea on a fishing expedition. Prep work is required! You need hooks, lines, bait, a rod, bobbers and a bonus if you have a boat to carry it all.

Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.

Join Nani Shaffer, CMO at Channel99, as she discusses:

• What is marketing attribution, and why it’s important
  
• The top 3 challenges in marketing attribution
  
• How to choose the right attribution model for your business
  
• Plus, tried and true best practices from attribution pros!