"Relying on another party they couldn't control": LittleThings reached 50 million uniques in three years by sharing feel-good content on Facebook, but that success would not last. Here's a look at the publisher's path to shutdown.

Snapchat is taking a flexible approach to selling ads in its shows. While it takes the lead on sales in some cases, its partners do in others.

"No single stream of alternative revenue will make up for the declines that we're seeing in advertising." As Google and Facebook gobble up ad budgets, publishers' incremental revenue sources like events and commerce aren't adding up to what they're losing from their declining ad businesses.

Conde Nast Britain's fashion title Glamour outlines its plans as a predominantly digital offering: less news, more video.

The General Data Protection Regulation is coming, and we've plowed through the dry legal documents to produce a primer on all you need to know. Download it here.

Although a few creative shops have started bridging the gap between creative and media, Wieden+Kennedy has been a full-service agency for over 35 years. At the Digiday Media Buying Summit, hear from media director Lawrence Teherani-Ami on how the agency integrates creativity and media planning. Reserve your spot today.

 

Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down

Lucia Moses

Once a Facebook darling, LittleThings now looks like a case study for platform overreliance.

Snapchat takes a flexible approach to how advertising is sold in its shows

Sahil Patel

Snap is increasingly nudging marketers toward broader video ad buys, leaving individual show sponsorships to production partners.

Advertisement

 

How people-based marketing is driving change across the U.S. advertising industry

Sponsored Content Viant

By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant.

'No silver bullet': Publishing's 'incremental' revenue often doesn't replace lost ad dollars

Max Willens

Publishers hunting for incremental revenue must accept that those streams are unlikely to make up for the losses in advertising.

Glamour UK's refocused mission: less news, more video

Jessica Davies

Glamour UK will focus on longer-form editorial and video content as well as cultivating loyalty online via social distribution.

Facebook and Google's duopoly status might not be so safe

Sponsored Content AppNexus

Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus.

The 5-minute guide to buying sponsored content from publishers

Sponsored Content Pressboard

Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard.

Advertisement

 
 
Careers Title
 
February 27, 2018
Digital Planner/Buyer
Acento Advertising
Santa Monica, CA
 
February 27, 2018
Writer/ Project Manager
Garfinkel + Associates, Inc.
Bethesda, MD
 
February 26, 2018
Director, Product Marketing (Media)
Brightcove
Boston, MA
 
 

ALL CAREERS

 
 
Events Title
 
March 5 - 7, 2018
Digiday Media Buying Summit
New Orleans, LA
 
REGULAR DEADLINE:
March 9, 2018
Digiday Media Awards Europe
 
REGULAR DEADLINE:
March 9, 2018
Glossy Awards
 
 

ALL EVENTS

 

This email was sent to newsletter@newslettercollector.com. If you are no longer interested you can unsubscribe instantly.