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🔥 Today's Great Ecommerce Idea Analyze Email Unsubscribes "Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. Marketers should track and benchmark unsubscribe rates as a key performance indicator, similar to open and click percentages. To analyze, gather info about the person and the circumstances surrounding the unsubscribe." - Carolyn Nye, contributor; Director Acxiom Digital Interactive Group
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