| | Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack.
The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer's Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn't meet their needs.
So where do we go from here? In this webinar, we’ll explore: Why customer data platforms are a must-have solution The biggest challenges when vetting, investing and using CDP technology How marketers connect the dots between business expectations and CDP solutions
Speakers: Alex Sarson, Pre-Sales Consultant at BlueConic Craig Howard, Chief Solution Architect at Actable
| | |
|
| | | | | | | | | | | Get a new perspective on the importance of clean, complete, and connected data to optimize your CRM. | | | | | | |
| | |
| | | | | | | | | Get actionable insights to create customer experiences tailored to each generation's unique needs. | | | | |
|
| | |
|
| | | | | | | | | | | Learn the perfect cut and paste formula for turning your events into lead-generating machines. | | | | | | |
| | |
| | | | | | | | | Learn what it takes to create sustainable, competitive advantage through how you work. | | | | |
|
| | |
|
|
|
