Hi there, Join us for this live discussion, 1pm ET on May 6, to gain firsthand insights into how one of the world’s leading pharmaceutical companies is leveraging modern data integration to drive efficiency, compliance, and innovation. In the fast-evolving pharmaceutical landscape, data integration is essential. With Veeva CRM transitioning away from its Salesforce foundation, GSK needed to maintain its data pipelines flowing from Veeva to Oracle. Michael Hinkle, Medical Engagement Systems Architect at GSK, shares why he adopted CData Sync to move data from Veeva, and how that data flow bolsters GSK’s research and development efforts, along with physician outreach. In this session, you'll learn: - How GSK is navigating the transition of Veeva’s CRM from Salesforce to Vault
- Key criteria for selecting integration tools and ensuring system scalability
- Why CData Sync was the right choice for GSK to move its data
- Real-world use cases on how data powers scientific actions
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