All times Eastern (#MPAuto): 8:45 AM - Opening Remarks by Ross Fadner, MediaPost's Director of Event Programming, and Tanya Gazdik, MediaPost's Senior Editor, Automotive 9:00 AM - Keynote by David Angelo, Founder/Chairman of David & Goliath - David & Goliath Traces Kia Motors' Amazing Rise 9:30 AM - Panel Discussion - Car Design: Where Marketing and Tech Intersect 10:15 AM - Keynote Case Study by Kenneth Bracht, Audi of America's Director of Brand Marketing - Live to Drive; Audi + Airbnb: A Progressive Partnership Story 10:45 AM - Keynote by Joseph Barbagallo, Maserati North America's Manager of Marketing Communications - How Maserati Influenced Affluents for Critical Product Launch 11:15 AM - Panel Discussion - How to Extract Maximum Value From Your Influencers 12:00 PM - Marketing Automotive Awards Luncheon 1:30 PM - Keynote Interview of Melody Lee, Cadillac's Brand Marketing Director, conducted by Ross Fadner - Cadillac Dares Greatly with New Marketing Offerings 2:15 PM - Panel Discussion - Crowded Out? Engaging Affluents in 2017 3:15 PM - Panel Discussion - Dealers and Digital Spending: Auto Anomaly? 3:45 PM - Panel Discussion - Women in Automotive (featuring Mercedes-Benz, Nissan and Toyota)
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