As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV.

Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he shares how to make the most of CTV to drive success and amplify your strength in search. He’ll walk through how CTV complements other channels, including how CTV can help boost your SEO ranking. He’ll also outline how new-to-CTV marketers can use their existing expertise to get started.

Speaker:

Ali Haeri, Senior VP of Marketing at MNTN