Customer expectations are higher than ever. They expect companies to know who they are and what they need. That's why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs.

Join experts from Google and Salesforce to discuss how you can successfully integrate your Google Analytics 4 data with Marketing Cloud for more effective marketing. Register and attend this session for tips on how to make the most of your data.