To stand out in today’s highly competitive market, marketers know that personalized experiences are the key to customer engagement and loyalty. But how do you deliver these experiences at scale?
A single unified view of your customers. With complete 360 visibility into your customer's journey using rich first-party data, you can predict their next best action and determine the most appropriate action for them at a given time based on their individual needs and behaviors.
In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint.
Join industry experts from Databricks & Snowplow to learn:
- The importance of personalized experiences in today's competitive landscape
- How to create a data-driven Next-Best Action (NBA) strategy
- Building strong collaboration between marketing and data teams to achieve business outcomes and deliver next-gen customer experiences
Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Dan Morris, Sr. Director, Industry Solutions - Communications, Media & Entertainment at Databricks
