Hi there,

Between endless algorithm updates and ad type rollouts, AI Overviews rewriting SERP anatomy, Google’s content quality guidelines evolving at breakneck pace… what’s a search marketer to do?

Attending the SMX Master Classes will help you sharpen your skills, expand your professional horizons, and meet these challenges head-on.

These live, two-day training workshops dive deep into specific aspects of search marketing and deliver actionable tactics you can implement immediately to move forward with confidence.

Check out the complete spring 2025 lineup – and instantly save 15% when you customize your perfect multi-class training experience:

• Essential SEO with Bruce Clay – online March 3-4, will teach you how to improve rankings, boost visibility, and optimize your online presence.
  
  
• Google Ads Beyond Search with Jyll Saskin Gales – online March 5-6, will tackle audiences, artificial intelligence, and advanced techniques for the modern marketer.
  
  
• Generative Engine Optimization with Will Scott – online March 10-11, will empower you to optimize your content for ChatGPT, Perplexity, and other AI platforms while maintaining strong search visibility.
  
  
• Google Analytics 4 & Reporting with Colleen Harris – online March 12-13, will help you confidently leverage GA4, GTM, Big Query, and Looker Studio for enhanced data storytelling.
  
  
• Technical SEO with John McAlpin – online March 17-18, will teach you to master advanced technical SEO strategies, from crawling and site speed, to schema and entity optimization.
  
  
• Advanced SEO with Anna Crowe – online March 19-20, will cover sophisticated tactics to optimize any brand and claim your spot on page one.
  
  
• Advanced Google Ads with Brad Geddes – online March 26-27, will equip you with the skills to create and manage persuasive PPC ads that drive targeted traffic.

The first round of SMX Master Classes kick off next week. What are you waiting for?