Join us in a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost in 2023. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.

In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:

Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast