The traditional marketing funnel has long been the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet.
With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—it’s time to embrace a new framework that better aligns with the way modern consumers engage with content – the spiderweb.
Join DemandJump’s Chief Solution Officer Ryan Brock in this session and learn:
- Why the waste present at the top of most funnels leads to poor organic traffic outcomes
- What industry-leading marketers and researchers like Gartner are saying about the modern buyer’s journey
- How to shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page-one rankings
Register and attend this webinar to unravel the secrets behind the spiderweb strategy that will help boost your search rankings.
