Selecting the best license for your product can be a challenge when you consider the rapidly changing pace of fads, trends, and phases that consumers experience. Using insights from BrandTrends’ ground-breaking research acquired from more than 40 countries, you’ll learn how to choose the right license in a world where consumer preference is changing rapidly.
Topics covered include: - In-depth look at 7 steps to predict what license will perform best for you at retail
- Distinguishing between ‘excellent’ and ‘best’ licenses using a brand health tracker, to go beyond simple sentiment analysis
- Specific analytics for cutting-edge sales prediction
- The current entertainment licensing trends that will influence your decision-making
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