Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won't want to miss. If you thought CTV was good before, it’s about to get so much better. Tomorrow, join MNTN as they discuss how new Connected TV upgrades will make the channel an even better match for B2B marketers in 2024. MNTN will detail next-generation CTV features, like how to find (or match) your B2B audiences on CTV to dynamic performance optimization and what that means for advertisers to help them get a jump start into the new year.
