Discover the latest trends and best practices for collecting, unifying, and using consented data and marketing preferences across the customer journey to fuel privacy-first activation across marketing and business systems.

Join us to explore how a centralized platform can help marketing teams collect and enforce consent throughout the AdTech and MarTech ecosystem, from data collection to channel activation, while maintaining data privacy and transparency.

You'll learn:

• The importance of building consumer trust in a cookieless world.
  
• How personalized moments can minimize privacy compliance risk.
  
• Strategies for collecting and unifying individual consent and marketing preferences across the customer journey.
  
• and more!

Speakers:
Zack Meszaros, Principal Solutions Engineer, OneTrust
Ashlea Cartee, Product Marketing Manager, OneTrust Consent & Preferences