To win in the new B2B environment, companies need to anticipate what their customers need—and then deliver it ahead of competitors. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that demonstrate why B2B leads to stronger customer relationships all around: higher satisfaction, stronger spending, better retention, and deeper trust.

In this webinar, we’ll cover:

• How value generated from adding front-office improvements can drive a stronger business case for digital transformation
  
• The benefits of reducing sales friction to create new growth
  
• How to carve out an advantage by keeping pace with customer expectations
  
• The importance of optimally serving your customer segments by leveraging preferred commerce channels