Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now.
Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4's and UA’s interfaces.
Join experts from iQuanti and learn more about:
How to get started:
- The comparison between GA4 and Universal Analytics
- GA4's distinct features (capabilities): Cross-Platform Analytics, Predictive Analytics, User Journey, and Marketing Activation
- Why you should be migrating to GA4 now!
- Your roadmap (starting with an Audit Assessment Report) for success
Speaker:
Shaubhik Ray, Senior Director, Digital Analytics, iQuanti
Thank you,
The Search Engine Land and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
