With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. But what does GPT for marketing really look like?
Sure, AI can help with drafting marketing materials or providing quick answers to customer inquiries. But that’s just the start of what businesses can do with GPT. Join us to hear how GPT can arm marketers with the tools to take action on real-time insights and deliver personalization at scale.
We’ll discuss:
- How marketers can get started using GPT to become more efficient and productive
- Guidelines for responsible GPT in marketing
- The powerful combination of GPT+ first-party CRM data
Speakers:
Katie Wheeler, Sr. Product Marketing Manager, Salesforce
Martin Kihn, SVP, Product Strategy, Marketing Cloud, Salesforce
Leah Koshiyama, Director of Product, Office of Humane and Ethical Use, Salesforce
