ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. This webinar will help you get started and create a clear path for iteration and scalability.
Join us to see:
- Why a multi-channel approach should be the goal of everything you do with ABM
- An actionable, easy to understand framework to help you execute your account-based programs
- An end-to-end campaign example that walks through data, segmentation, engagement channels, sales activation, metrics, and more
Speaker:
Shea Castle, Director, Customer Marketing, Terminus
Thank you,
The MarTech Webinar Team
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
