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Great creative is the No. 1 driver of all campaign success, but how do brand marketers know if their Snap Ads are effective? Evaluating the campaign’s visual data is a good place to start.
Key visuals like frequency of scene changes, call-to-action word choice, and other creative elements can influence overall ad performance. Snap Ads with people, for example, saw a 45% lift in video view rate (VVR), while those with a close up of a person yielded a 120% lift in VVR, according to a VidMob and Snap report that analyzed 11,000 retail brand ads.
Join VidMob’s founder and CEO, Alex Collmer, and Snap’s Tom Bates, creative strategy leader for retail, ecommerce and apps, for this live Tech-Talk Webinar. They will share insights from the Intelligent Creative playbook used by the world’s leading digital marketers to develop impactful Snap Ads.
Register here for “What Data-Informed Creative Means for Snap Ads,” presented by VidMob, and learn:
How to integrate data from key visuals to improve the creative process What kind of first-party data to use to make “measurably better” ads Creative tips and best practices for retail and ecommerce brands using Snap Ads Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today for Friday, April 30th at 2pm ET.
This Tech-Talk Webinar is sponsored content presented by VidMob.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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