Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels?

Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave.

Now is the time to reimagine your customer experience strategy. In this session, you’ll learn:

• How to take the guesswork out of your marketing strategies for good
  
• How to use data-driven insights to optimize your campaign performance with a 360- degree customer view
  
• A crawl, walk, run approach to personalization to craft meaningful experiences that drive customer value
  
• How one brand boosted its sales by 30%, repurchase rate by 27% and return-on-ad-spend by 69% with an insights-led, personalized marketing approach
  

Speakers:
Luisa Franson, Product Marketing Manager, North America, MoEngage
Meagan White, North America Marketing and Sales Lead, MoEngage

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