On Monday, President Trump suspended new work visas for foreign-born talent in certain fields until at least the end of the year. For U.S. advertising agencies, which have long relied on foreign-born talent, this decision creates new hurdles for those in the midst of adding foreign-born employees via the H-1B visa or transferring executives from overseas to the U.S. via the L visa. The order should not have an impact on agency staffers who are currently on visas but other employees could be facing a limbo of sorts until the order, which puts a pause on new applications, is lifted. Read more below. Other things to know about - On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by VentureBeat vp of strategic partnerships Gina Joseph to discuss how she’s adapting the site’s live events — including an upcoming three-day event focused on AI — to a world that continues to live in confinement. Register here to join us on Friday at 12 p.m. ET.
- In tomorrow’s live webinar, you’ll learn how to orchestrate more intelligent lifecycle #marketing in real time by leveraging individual-level customer data across channels. Sponsored by BlueConic.
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| Agency Culture | | | | For U.S. advertising agencies, which have long relied on foreign-born talent, the decision creates new hurdles for those in the midst of adding foreign-born employees via the H-1B visa or transferring executives from overseas to the U.S. via the L visa. | | |
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howdy! | Equality and Opportunity | | | | The full weight of coronavirus falls on people who already have a tougher time. | | |
| Sponsored by Facebook Audience Network | | | | Increasingly, mobile publishers are turning away from waterfall mediation and toward app bidding, which gives demand sources a fair chance to win an impression and helps publishers maximize the value of their inventory. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Smaller crew sizes, staggered lunch breaks and separate coronavirus-related budgets are among the measures that producers are adopting. | | |
| Sponsored by Verizon | | | | Connected TV, programmatic audio and digital out-of-home advertising are three emerging digital channels that will allow marketers to deliver a truly omnichannel experience during and beyond the current crisis. | | |
howdy! | Marketing on Facebook | | | | The North Face will review all media owners it buys ads from in order to avoid funding hate speech and misinformation. | | |
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| Sponsored by ChannelAdvisor | | | | In a time of unprecedented disruption, the rules of advertising on Amazon have changed. In a new playbook, learn critical strategies for protecting profit margins on Amazon, including performance monitoring, planning around fulfilment and prioritizing new product launches. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | There is a light at the end of the tunnel for publishers who are taking action and changing up their programmatic strategies. | | |
howdy! | Life Beyond the Cookie | | | | Without the vehicle to generate the same amount of revenue for a digital version, publishers are working out that digital events are best used as just one touchpoint in an audience-centric strategic approach that helps fuel other areas. | | |
| | | | | Through a pandemic, an extraordinarily polarizing presidency, and a reckoning over racial injustice in both America's newsrooms and society as a whole, nothing has shaken Porter Berry's confidence in bringing "the marketplace of ideas" to readers. "You give them the news. You give them analysis from multiple perspectives, and they can make up their own mind. I mean, that's what freedom's all about," the Fox News Digital editor-in-chief said on the Digiday Podcast. |
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