The industry's leading data onboarding company LiveRamp has discussed a potential sale in recent months, including to credit bureau Experian, according to sources familiar with the developments. Additional coverage: Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about | | |
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| | | | | Credit bureau Experian linked with such talks but intense competition proves a hindrance. | | |
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howdy! | | | | | This year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. VideoAmp appears to have the lead. | | |
| | | | | As publishers work with brands and agencies to grow commerce content, they’re embracing solutions and partnerships that drive substantial revenue. | | |
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howdy! | | | | | Name brand publishers can try all they want to reduce their carbon footprints, but some experts worry that made-for-advertising sites will prevent much progress from being made. | | |
| | | | | Download this guide to learn how publishers are using first-party data to turn visitors into subscribers. | | |
howdy! | | | | | Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads. | | |
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| | | | | Download this guide to learn how marketers are using predictive segmentation to drive greater audience engagement. | | |
howdy! | | | | | Aside from a 30-second spot that appeared during the season finale of Vanderpump Rules, Bic has stopped spending on linear TV. | | |
howdy! | | | | | Billion Dollar Boy is using artificial intelligence to boost the creator economy – in particular to improve the search and discovery of influencers. | | |
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