LiveRamp’s $150 Millio n Data Plus Math Deal Shows the Changing Demands of Television Ads

The addition will enable 'next-gen TV currency,' helping marketers correlate their ad spend to sales

It was the streaming platform's most-watched show in the U.S. last year

Ackerman McQueen used to operate the now-defunct network

The campaign focuses on the sitcom's iconic brands and moments

MediaLink's Christopher Vollmer talks OTT's upcoming 'marketing onslaught'

With its 10th anniversary this year, Countdown to Christmas continues to be a huge draw