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BizBash Daily - East
 AUGUST 12, 2019
 
 
 
TODAY'S TOP READS
 
Pepsi BLB21745
 
From air-conditioned lounges to digital artwork to festival-friendly swag, here's how brands engaged fans at the Chicago music festival.
 
 
 
 
 
EVENT INDUSTRY BUZZ
 

1. TOKYO HEATWAVE PROVES DEADLY FOR OLYMPIC WORKERS: A construction worker at Tokyo Olympics venue died on Thursday, with media saying heatstroke was the cause, as Japan continues to experience an extreme heatwave. The 50-year-old man was laying cable outside Tokyo Big Sight, a venue being renovated to serve as the media center for the 2020 games. Just a year before the Olympics, the heatwave has killed at least 57 people in Japan. Reuters: “Police quoted by national broadcaster NHK said conditions at the site suggested heatstroke may have been the cause, but police declined to confirm the report to Reuters. … Tokyo Big Sight was operational on Friday for a comic book and anime convention, with thousands of fans braving the heat to queue and enter the venue. Many wore wet towels on their heads and carried electric fans as they queued uncovered. Reuters witnesses saw one person being escorted away in a wheelchair by medical personnel as they suffered in the heat.”

2. U.S. ATHLETES PROTEST TRUMP AND GUN VIOLENCE AT PAN-AM GAMES: Two American athletes at the Pan American Games in Lima, Peru, kneeled during the national anthem to protest President Donald Trump, gun violence, and racial and social injustice. American fencer Race Imboden knelt during the national anthem on Friday, and hammer thrower Gwen Berry raised her first during the medal ceremony on Saturday. The United States Olympic and Paralympic Committee said Imboden may face discipline for his protest. Time: “‘Every athlete competing at the 2019 Pan American Games commits to terms of eligibility, including to refrain from demonstrations that are political in nature. In this case, Race didn’t adhere to the commitment he made to the organizing committee and the U.S.O.P.C.,’ said Mark Jones, vice president of communications at U.S.O.P.C., in a statement on Saturday … ‘We respect his rights to express his viewpoints, but we are disappointed that he chose not to honor his commitment. Our leadership are reviewing what consequences may result.’”

3. APPLE TURNS CENTRAL PARK INTO AUGMENTED-REALITY ART MUSEUM: People with iPhones can now see works of art come to life in New York’s Central Park as part of a new augmented-reality project from Apple. The tech company partnered with the New Museum to launch [AR]T, a curated A.R. art museum that consists of works by hired artists, featured in guided walking tours hosted by the brand. The tours also will be offered in cities including San Francisco, London, and Tokyo. The New York Times: “The pieces are only accessible at specific locations on the walk, making them installations of a sort, in an open-air, virtually accessible exhibit. The initiative also includes a piece by Nick Cave, ‘Amass,’ that will be on view in every Apple store, as well as a lab for those interested in learning more about augmented reality and working with it. … Viewers are provided with headphones and an iPhone (the art on the walks won’t appear on just any old phone, and can’t be accessed outside of the tours). Along the way, in specific places, works appear onscreen against the backdrop of your surroundings.”

 
 
SPOTLIGHT ON
 
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PEOPLE / EVENTS / ACCOUNTS
 

CHICAGO: InProduction, a seating and staging company for events, has acquired Seating Solutions, a seating company with an inventory of more than 50,000 seats.

LOS ANGELES: The fifth annual Off the Hook Seafood Festival will take place September 14 at the Santa Monica Pier. The event raises funds for environmental nonprofit Heal the Bay.

NEW YORK: Verizon will host This is Shawn, an interactive Shawn Mendes fan experience, August 23-24 at Union West.

TORONTO: Cannabis platform MoCanna will open ByMinistry, a cannabis-focused lounge and cultural space, in Toronto in late 2019.

WASHINGTON: The 2019 Wolf Trap Ball, in partnership with the Embassy of Singapore, will take place September 14.

 
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