Last week, 31 independent agencies signed onto a new initiative to publicly disclose their diversity data, following an open letter signed by 600 Black agency employees calling for change with the ad industry to be more transparent and truly inclusive. The agencies involved include holding companies like Interpublic Group and Dentsu as well as independent shops like Wieden + Kennedy and 72andSunny. The data is one part of a bigger push to change the agency landscape. Read more below. Other things to know about - The Resilience Awards are a new way to recognize your team for evolving and adapting during this challenging time. Take a look at the categories and submit here.
- The Foundry @ Meredith and Digiday present an open virtual forum, free to attend, on the future of content marketing. With sweeping change as the baseline, join Digiday’s editors and The Foundry’s panel of experts as they highlight topics including remote collaboration, thought leadership in an upended marketplace and staying creative in a time of disruption.
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| Equality and Opportunity | | | | The disclosure of agencies’ makeup in terms of diversity of employees follows an open letter signed by 600 Black agency employees calling for change with the ad industry to be more transparent and truly inclusive. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | A planned advertiser boycott in July will expose Facebook to yet another test of its mettle at a time when society is divided and marketers are more emboldened than ever to take a stand on societal issues. | | |
| Sponsored by LiveRamp | | | | To maintain newly-won market share, brands are taking data-driven steps to find out why consumers bought and whether they intend to stay loyal after the crisis passes. | | |
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howdy! | Life Beyond the Cookie | | | | Without the vehicle to generate the same amount of revenue for a digital version, publishers are working out that digital events are best used as just one touchpoint in an audience-centric strategic approach that helps fuel other areas. | | |
| Sponsored by ChannelAdvisor | | | | In a time of unprecedented disruption, the rules of advertising on Amazon have changed. In a new playbook, learn critical strategies for protecting profit margins on Amazon, including performance monitoring, planning around fulfilment and prioritizing new product launches. | | |
howdy! | The Programmatic Marketer | | | | Marketers are taking the secure route to brand safety, which has no sensible marketing implication, but does prevent potentially difficult public-shaming situations. | | |
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| Sponsored by Cohley | | | | Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card. | | |
howdy! | | | | | Through a pandemic, an extraordinarily polarizing presidency, and a reckoning over racial injustice in both America’s newsrooms and society as a whole, nothing has shaken Porter Berry’s confidence in bringing “the marketplace of ideas” to readers. “You give them the news. You give them analysis from multiple perspectives, and they can make up their own mind. I mean, that’s what freedom’s all about,” the Fox News Digital editor-in-chief said on the Digiday Podcast. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days. | | |
| | | | | Through a pandemic, an extraordinarily polarizing presidency, and a reckoning over racial injustice in both America's newsrooms and society as a whole, nothing has shaken Porter Berry's confidence in bringing "the marketplace of ideas" to readers. "You give them the news. You give them analysis from multiple perspectives, and they can make up their own mind. I mean, that's what freedom's all about," the Fox News Digital editor-in-chief said on the Digiday Podcast. |
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