This special edition of Digital Transformation Monthly begins the new year with a review of the major digital transformation trends and developments that shaped a range of sectors in 2021. Covering:
Q-commerce: How can new and incumbent competitors in this fast-paced, high-pressure area of retail ensure viability in the long term?
‘Just Walk Out’: With cashierless shopping now firmly established in the form of ‘scan, pay and go’, how did ‘Just Walk Out’ technology add to this mix, and where will it lead in the year ahead?
The travel revival: How travel companies are diversifying to capitalise on increased demand, and locking in loyalty.
Financial services transformation: The pace of fintech innovation isn't slowing down - but FS incumbents are getting better at anticipating it.
Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading industrial brands.
We recently spoke with Daniel about his role, how B2B marketing has evolved since the pandemic, and how brands can best harness new technologies and storytelling trends within the sector.
This special edition of Digital Transformation Monthly begins the new year with a review of the major transformation trends that shaped a range of sectors in 2021, a year that was in many ways defined by the unprecedented one before it, but which still contributed several surprises and challenges of its own.
This quick guide provides marketers with a clear definition of what a customer data platform (CDP) is and how it differs from other data tools. It outlines the benefits, considerations and potential challenges for businesses looking to implement a CDP.
Every January for the last 11 years, Econsultancy’s founder Ashley Friedlein has summarised the trends set to impact the digital marketing and ecommerce community in the coming year and beyond.
Join Econsultancy as we debate these trends and hear from a panel of industry leaders about which opportunities they will be embracing and what they foresee as the big challenges for 2022.
