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| Looking Forward to the Future of Cascades with François David Staying true to a sustainable, customer-centric approach for the future With recent trends focused on the acceleration of e-commerce, Cascades has the potential to expand in the paper industry. David has his eye on helping Cascades become more fully integrated overall with e-commerce-ready solutions for conscious packaging of products to better answer to the evolving distributor clientele needs. These ideas will be supported by existing sustainable processes for products and will speak directly to the need for timely and quality service. Building success in numbers With his brand and private label expertise, he is a pioneer of adaptation, product launches and innovation. The diversity of the different industries in which he's worked allows him to lead with a unique, strategic perspective. Cascades will benefit from the variety of his previous experience which has enabled him to be both flexible and adaptable to the constant evolution of the industry. His knowledge and expertise position him well to spot key trends, offer a fresh perspective and ultimately make informed, strategic decisions to further elevate Cascades as a thought leader and customer centric company. Above all, David is looking forward to continuing collaboration with the Cascades teams. "My biggest passion is building effective teams," David said. "When I see that my team is striving, successful, growing and being recognized, that is really my true passion in life."
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