Technology has revolutionized the way we tell stories and connect with the world around us. Sports are at the forefront of this revolution, with Formula 1 leading the way by completely reinventing the driver and fan experience.

Join our CEO, Guru Gowrappan, as he takes the Cannes Lions Live mainstage with Race Driver of Alpine F1 Team & Two-Time World Champion, Fernando Alonso, and other sports and technology leaders. They'll showcase the possibilities in live experiences that can only happen when creativity and technology intersect.

High Performance to Hyper Creativity—Sport’s Love Affair with Emerging Technology drops on June 21 beginning at 7 AM ET and will be available on-demand immediately after.