Good morning Marketer, this one goes out to the podcasters in the group.
Search Engine Land yesterday reported that Google has launched Google Podcast Manager, a tool that gives marketers insights into how many impressions and clicks their show is getting in Google search.
We’re all seeing first hand how podcasts and video-based programming is exploding during the pandemic, as marketers see the medium as an engaging digital channel on which to build their brands.
Of course, we’re biased about how seriously you should take search traffic, but it seems this is a good addition to the reporting suite for any audio or video content marketer.
Henry Powderly
VP, Content