| "You can only develop a relationship with Amazon if you know someone": Ad buyers are trying to work with Amazon, but they're having issues securing reps at the company and then starting the process of advertising through its ad offerings. In 2017, The New York Times got people to spend an average of five minutes per visit on its site, up 35 percent from 2016. Here's how the Times achieved this. Joydeep Bhattacharya, Accenture Interactive's managing director for the U.K. and Ireland, talks about the consulting firm's approach to acquisitions, the threat consultancies pose to ad agencies and more in this Q&A. "I had eight stories on a recent night, and I was just buried. I could hardly get up to go to the bathroom." Digiday revisits its best Confessions of 2017, including with a New York Times copy editor, an Instagram influencer and more. "I'd rather be lucky than smart, but I don't think lucky happens by accident": Tina Sharkey, co-founder and CEO of retailer Brandless, discusses growing up in a business setting with her mother and the informational interview that changed her career path in the latest episode of Starting Out. Hulu, one of the biggest video providers of live and on-demand TV, has been witnessing the changes in viewing habits first-hand for years. At the Hot Topic: The Future of TV, taking place on Feb. 15 in New York City, hear from head of sales research Julie DeTraglia on what the service has uncovered about how people really watch TV today. Reserve your spot now. |
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| Ilyse Liffreing Ad buyers are finding it extremely difficult to build relationships with Amazon. |
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| Ross Benes People spent about five minutes per visit on the Times' site in 2017, up 35 percent from 2016. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Seb Joseph “We're going to be selective about the clients we go after. It pays dividends in the long run.” |
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| JuJu Kim Digiday’s best Confessions from 2017 touched on topics spanning from The New York Times’ editorial layoffs to influencer fraud and agency culture. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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