DAILY SCOOP

Louisiana exhibits preparation as Hurricane Ida arrives, social media strategy tips, and Grubhub and DoorDash respond to Chicago lawsuit

Also: Honey Baked Ham shares data on pumpkin spice trend, T-Mobile’s CEO outlines cybersecurity commitments, and YouTube opens an event space.

RESEARCH SNAPSHOT

As autumn flavors make early appearances, what do customers really want?

The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits.

PR INDUSTRY

Want to capture the hearts of Gen Z? Have the courage to take a stand

A look at how some brands have taken action to attract this generation, made missteps, and what you can do today.

DIVERSITY AND INCLUSION

How to retain people of color and build a diverse leadership

Without investment, exciting young PR pros will leave your organization before they can become the leaders that will reshape the industry.

THE FRIDAY REPORTER

NYT’s Carl Hulse on what drives and captures the attention of reporters

The beltway correspondent for the leading newspaper shares some of his many interests and what its like covering the news from the nation’s capital.

DAILY SCOOP

President Biden responds to Kabul terrorist attack, Americans check Snapchat and TikTok for vaccine news, and ABC News orders independent assault investigation

Also: Brands measure gender parity for Women’s Equality Day, Electronic Arts shares accessible video game patents, TikTok limits spread of viral Milk Crate Challenge, and more.

REMOTE CULTURE

The remote agency gets another look after COVID-19 disruption

Some PR leaders are reconsidering the importance of cramming their teams into a big-city office space after the success of remote work during the pandemic.

WRITING & EDITING

20 essential editing tips

Use these tactics to tighten, brighten and enhance whatever sloppy copy comes your way.

BRANDING

Motorola offers insights on multi-year effort to develop brand identity

The team recently announced its new brand platform, “Power to empower,” as the tech company looks to have an identity beyond its revolutionary products.

DAILY SCOOP

Delta Airlines increases insurance costs for unvaccinated workers, 55% in US plan to look for new jobs, and tech companies push cybersecurity training

Also: Krispy Kreme doubles down on donut vaccine promotion, Walmart lets other merchants use its delivery service, and OnlyFans reverses porn ban.

STORYTELLING

5 ways your organization can highlight workforce development on Labor Day

As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.

THE CONSULTANT IS IN

4 reasons your company needs a communications audit

What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.

OP-ED

How senior leaders can engage junior PR staff

A young PR pro shares why only having your entry-level team members update your media list is missing a bigger opportunity. Consider these do’s and don’ts.

DAILY SCOOP

Airbnb houses Afghan refugees, career advancement for diverse PR pros, and Boeing responds to FAA employee transparency concerns

Also: Oscar Mayer Wienermobile joins Lyft fleet, TikTok produces parent safety guide with PTA, and Microsoft responds to massive data leak.