Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, ...
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Advertising & Branding
June 29, 2016
McCann London goes through heaven and hell
By Tim Nudd
Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, ...
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Plus, the skinny on that hot dog eating contest
By Robert Klara
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Brand says namaste to New York with concept lab
By Carrie Cummings
BETC's packaging solution to the beverage's unusual problem
By Tim Nudd
Campaign takes on immigration, LGBT equality and more
By Christine Birkner
This year's election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and LGBT equality. This ...
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Platform shies away from 'buy now'
By Christopher Heine
Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 monthly users. The vast majority of its 200,000 advertisers, per the social media platform, are small-to-medium-sized ...
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Forsman & Bodenfors will work closely with CP+B
By Katie Richards
MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic ...
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Promotion also ties in with Twinkie, Hi-C
By Lauren Johnson
If you've ever dreamed of riding in one of the Cadillacs from the 1984 Ghostbusters movie, this week could be your chance.
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Philosophy, physics ... and a fast-charging phone
By Gabriel Beltrone
Time is always running short, so Samsung is offering to help you save some.
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Candy clears the colorway for LGBT revelers in Britain
By Gabriel Beltrone
Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors. 
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