A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam's role in preventing violent extremism. The three-minute commercial, created by marketer Zain...
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Morning Digest
May 31, 2017
What marketers need to know today
Zain's branded spot earns praise, and some criticism
By Gabriel Beltrone
A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam's role in preventing violent extremism. The three-minute commercial, created by marketer Zain...
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Intriguing content play by Pereira & O'Dell
By David Gianatasio
Promoted Content by Rocket Fuel
How predictive marketing is impacting three key sectors
MullenLowe's Tim Vaccarino picks his three favorite ads ever
By Tim Nudd
Controversial work asks, 'Who is the King?'
By Patrick Coffee
Dave Blackhurst goes even more low-fi
By Tim Nudd
Earlier this month, we wrote about an English pub's most excellent ad that went viral and was celebrated as a genius bit of brilliantly lazy design. The ad showed what appeared to be a text-message conversation between the client (Tom Hughes, owner of the Friars pub in Bridgnorth) and the designer, Dave Blackhurst. Their text...
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7 executives hired or promoted, plus 2 new offices
By Patrick Coffee
Arc Worldwide, the shopper marketing division of Leo Burnett Group, announced plans to expand its presence by opening new offices in New York and Northwest Arkansas and adding new names to its leadership team. The press release positions this expansion as an attempt to make the most of recent new business wins and to promote...
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Longtime network scheduler Kelly Kahl will take his place as Entertainment president
By Jason Lynch
CBS Entertainment president Glenn Geller, who had been sidelined for the past two months after suffering a heart attack, won't return to the network as planned, and will be stepping down from his role, CBS Corp. announced today. UPDATE: The network has promoted Kelly Kahl, formerly senior evp of CBS Primetime and the network's longtime...
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Acquisition simply could be about other kinds of hardware
By Christopher Heine
Can drones wear video-recording sunglasses? Perhaps that's a look we'll see in the future--or not. BuzzFeed News reported on Friday night that Snap bought Ctrl Me Robotics, a Los Angeles-based, drones-making startup. Variety then ran a story that said the acquisition occurred late last year. Both publications are characterizing the price tag as less than...
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But will it catch on with users?
By Lauren Johnson
"The front page of the internet" is getting a mobile remake that should make it easier for users to add additional information to their posts. Foursquare is announcing today that its data will power a new feature within Reddit's app that lets users tag posts with their location. In theory, the feature will allow users...
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The Henry Ford Museum looks back on more than 20 years of unusual inspiration
By Robert Klara
One afternoon in 2010, Andy Cruz got home, checked his voicemail and heard the sort of thing that most designers only dream of. It went like this: "Hi. This is Jimmy Kimmel. Sorry for bothering you at home. I just wanted to talk to you about designing a logo for my show." For a moment,...
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