With the changing social media landscape, brands should focus on relevance, size, integration and goal alignment when they are considering a new social media platform. Brands should watch emerging platforms like Threads, BlueSky, Lemon8 and Mastodon to gain insight and adapt strategies to work with these platforms in the future. Full Story: MediaPost Communications (free registration) (7/26)
Deziel: Marketers must focus on trust Melanie Deziel says marketers need to build trust, just like everyone else and explains her theory in her book "Prove It: Exactly How Modern Marketers Earn Trust." Deziel says just as researchers must prove scientific claims, marketers should use the same process in marketing content. Full Story: MarketingProfs (free registration) (7/27)
Real Estate Trends
REALTOR® Merri Perry shares her road to success Merri Perry, a top real estate professional in Las Vegas and the newly named president-elect of the Las Vegas REALTORS®, shared her journey from a challenging childhood in Queens, New York, to her current success. Despite the hardships she faced, including a mother who was a gambler and a father who suffered from drug addiction, Perry was determined to forge her own path. Full Story: Las Vegas Review-Journal (tiered subscription model) (7/27)
Low fixed-rate mortgages protecting household budgets Pandemic-era mortgage refinancings mean that many homeowners have retained ultra-low rates and the ability to continue discretionary spending despite the latest rate increases. "It's one reason why consumers are hanging tough and the Fed's rate hikes have taken less of a bite out of the economy," Moody's Analytics Chief Economist Mark Zandi said. Full Story: The Wall Street Journal (7/27)
We were treated to a whole host of Samsung gadget reveals this week, and the tech giant has since promised that generative AI—the hottest tech in the world right now—will soon be making its way to Samsung smartphones, smartwatches, tablets and earbuds. Full Story: TechRadar (7/27)
Economists say Fed approaching end of rate hikes Despite statements from Chair Jerome Powell that the Federal Reserve could still increase rates further, economists largely believe that this week's rate hike is the last in the central bank's cycle. "Nothing in the policy statement or the press conference led me to doubt our view that this will be the last hike of the cycle," said Morgan Stanley chief U.S. economist Ellen Zentner. "The consumer is slowing, jobs are slowing, inflation is slowing, and all those big pieces of the economy have been coming in line with our expectations." Full Story: Financial Times (7/26)
What slowdown? U.S. economy indicating 'soft landing' The U.S. economy has continued to improve, with the gross domestic product rising at a 2.4% annual rate in the second quarter. That growth, along with a robust labor market and cooling inflation, is leading some to say a "soft landing" of the economy is more likely than a recession in the near future. Full Story: The Wall Street Journal (7/27)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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