How to move forward from conflict Tips to successfully navigate disagreements, miscommunications and misunderstandings with clients, cooperating agents and your broker. Full Story: REALTOR® Magazine (4/25)
Eliminate the Boring Stuff with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
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Best Practices in Sales & Marketing
Solve only the problems customers need solutions for Finding ways to be helpful to customers doesn't prevent your sales team from meeting their quotas, sales consultant David Brock writes. However, solving problems that don't really exist for customers who aren't even seeking solutions is a time-waster, so it's important to focus only on the problems that prevent customers from saying yes, Brock asserts. Full Story: Partners in Excellence Blog (4/24)
How to use content personas to connect emotionally Business-to-business marketers can use content personas to emotionally connect with buyers at every stage in their journey, writes Gravity Global's Mark Morse. Create a mix of content to address specific issues, such as showing an understanding of emotional journeys, explaining the category, educating via videos and supporting buyers with storytelling. Full Story: MediaPost Communications (free registration) (4/24)
Married in the metaverse REALTORS® Traci and Dave Gagnon ventured into the virtual world for their nuptials in 2021, exploring the many possibilities of the metaverse. Full Story: REALTOR® Magazine/Culture Scan (1/25)
Sellers consider cashing in equity Some sellers are deciding to cash in on their equity, despite the current higher mortgage rates. "A lot of people have earned a substantial amount of housing equity," says Jessica Lautz, deputy chief economist for the National Association of REALTORS®. "Even if they have low interest rates on their current loans, they may be willing to make a trade because they're paying all cash for the next property." Full Story: The New York Times (4/26)
Women-led agencies look to tackle housing affordability For the first time ever, the U.S. Department of Housing and Urban Development, Federal Housing Finance Agency, the Federal Housing Administration, the Federal Housing Finance Agency and the Government National Mortgage Association all have women in top leadership. These leaders are prioritizing housing affordability in the U.S. and tackling a market that leaves homeownership out of reach for many Americans. Full Story: Forbes (tiered subscription model) (4/27)
Legislation & Regulation
Yellen: US debt default would bring economic catastrophe If Congress does not raise the debt ceiling and prevent a default on U.S. government debt, this would lead to an "economic catastrophe" that will push interest rates higher for even longer, Treasury Secretary Janet Yellen said. "A default would raise the cost of borrowing into perpetuity. Future investments would become substantially more costly," Yellen said. Full Story: Reuters (4/25)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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