Lowe's and BBDO have long teamed up for some of the most enjoyable and innovative social video content, most famously the brilliant "Fix in Six" Vine videos. Now, they've hacked Instagram Stories in a fun way. The first story of a new Instagram campaign launched this morning. It crams, by our count, 64 little microvideos,...
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Brand Marketing Daily
September 07, 2017
The top trends and topics for marketers
Lowe’s Hacked Instagram Stories With Fun Microvideos of DIY Jobs in Tiny Vertical Rooms
BBDO work born from a Facebook creative hackathon
By Tim Nudd
Lowe's and BBDO have long teamed up for some of the most enjoyable and innovative social video content, most famously the brilliant "Fix in Six" Vine videos. Now, they've hacked Instagram Stories in a fun way. The first story of a new Instagram campaign launched this morning. It crams, by our count, 64 little microvideos,...
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