Lowe's holiday e-commerce campaign; How PR can do more on DE&I; Your COVID-19 pivot must serve consumers; and more

DAILY SCOOP

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.

WRITING & EDITING

10 word pairs with slightly different meanings

Follow this guidance to achieve more clarity and precision in your copy.

OP-ED

How the PR industry can—and must—do more on DE&I

PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

PR INDUSTRY

During COVID-19, the pivot must serve customers’ needs

While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.

RAGAN AWARDS

Don’t miss Friday’s Employee Communications Awards deadline

Ragan will showcase the best internal communications and remote work—and the Top Places to Work. Complete your entry by this Friday, Oct. 23, at 11:59 p.m. Central time.

CRISIS COMMUNICATIONS

How isolation could be affecting your employees during the COVID-19 pandemic

Experts from Virgin Pulse explored how social distancing and WFH could be affecting well-being—and what you can do to help.

CRISIS COMMUNICATIONS

Why you must prepare for crises beyond COVID-19

Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.

DAILY SCOOP

Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch

Also: Twitter conversations about mental wellness and wellbeing are rising, UK resort looks to save the hedgehogs, KFC UK and Ireland makes royal puns, and more.

CONTENT MARKETING

How one podcast anchors a community-building campaign for nurses

The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.

A DAY IN THE LIFE

How GreenRoom’s Emily Bertioli has adapted during COVID-19

After a jump across the Atlantic Ocean, this PR had to quickly adjust to the realities of the global pandemic while finding her feet.

DAILY SCOOP

Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability

Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.

MEDIA RELATIONS

5 lessons from The Preakness’ virtual press event

With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.

DIVERSITY AND INCLUSION

Why employee resource groups merit serious investment and support

Empowering affinity groups can boost employee engagement, confidence and trust–and provide a long-term burst of momentum toward DE&I goals.

BRANDING

5 brands that struggle to connect with millennial consumers

What’s driving the disconnect with younger audiences? Here are some underlying themes.