McDonald’s and Burger King, with MyMcDonald’s Rewards and Royal Perks, respectively, rolled out their loyalty programs in February. Customers earn points for every dollar they spend at the fast-food chains, which can be redeemed for qualifying menu items, or upgrades in drink sizes or sides. Here's why they invested in their loyalty programs. Read more below. - Brands were forced to find ways to reach customers in their homes after the past year reshaped how we work and live. And fast-food restaurants, including McDonald’s and Burger King, found answers by investing in their loyalty programs.
- For Digiday+ members, media companies' Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company's digital business.
- In the wake of Basecamp's decision to ban social and political discussions at work, other business leaders have championed open discourse to maintain inclusivity and retain talent.
- Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here's a look at how the company became one of the most important media businesses of the future.
- With a tight upfront TV marketplace expected, one agency group is recommending alternatives in video and CTV.
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| Content & Commerce | | | | Brands were forced to find ways to reach customers in their homes and fast-food restaurants, including McDonald’s and Burger King, found answers by investing in loyalty programs. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Media companies’ Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company’s digital business. | | |
| Sponsored by PubMatic | | | | A post-cookies web will require publishers to have efficient, privacy-compliant data collection and targeting strategies in place to create addressable audiences. | | |
| Advertisement |  | | |
howdy! | Future of Work | | | | In the wake of Basecamp’s decision to ban social and political discussions at work, other business leaders have championed open discourse to maintain inclusivity and retain talent. | | |
| Sponsored by Criteo | | | | The online customer, the offline customer — these are elements of the same customer now. Download this new guide to learn what retailers are doing to reach (and keep) them. | | |
howdy! | Brands in Culture | | | | Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here’s a look at how the company became one of the most important media businesses of the future. | | |
| Advertisement |  | | |
| Sponsored by Conviva | | | | Brands are using TikTok to reach audiences with new, creative video and audio tactics. Download this report to learn how brands are getting creative with marketing on the platform. | | |
howdy! | Business of TV | | | | With a tight upfront TV marketplace expected, one agency group is recommending alternatives in video and CTV. | | |
howdy! | Equality and Opportunity | | | | Bloomberg Equality will publish data-based projects tracking racial and gender issues as well as quarterly briefings and special sections in the publisher’s weekly magazine. | | |
| Subscriptions | | | | Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering. |
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