As recently as 2015, prominent luxury brands such as Fendi and Louis Vuitton were only starting to test out ecommerce. They embodied a larger hesitancy in the luxury segment to embrace digital transactions. The cold feet were understandable: Luxe brands feared that selling online would mean a loss of prestige. Many were afraid shoppers would...
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Brand Marketing Daily
September 06, 2017
The top trends and topics for marketers
New study reveals it's a bigger problem than many believed
By Robert Klara
As recently as 2015, prominent luxury brands such as Fendi and Louis Vuitton were only starting to test out ecommerce. They embodied a larger hesitancy in the luxury segment to embrace digital transactions. The cold feet were understandable: Luxe brands feared that selling online would mean a loss of prestige. Many were afraid shoppers would...
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