There are four primary categories of luxury shoppers: window shoppers, personal stylists, occasional splurgers, and big spenders. Luxury brands often fail their customers during the “consider” phase of their journey.
Democratization of user research makes it possible for anyone to study users. Assessment, training, coaching, and helpful resources set people and teams up to succeed.
UX professionals should share user feedback and insights with team members from other disciplines early and often. Weekly UX progress reports keep findings and progress transparent without overloading people with too much information.
