We're a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill. This weekend, the agency took over the La Cienega car wash in Los Angeles and gave it a makeover in the brand's colors--lots and lots of pink. Everything has been redesigned,...
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Adfreak
July 19, 2017
Today's highs and lows of creativity
W+K New York's fun design project
By Tim Nudd
We're a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill. This weekend, the agency took over the La Cienega car wash in Los Angeles and gave it a makeover in the brand's colors--lots and lots of pink. Everything has been redesigned,...
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Turning dreams into movies (and cars)
By Patrick Coffee
Adweek Webinar by Merkle
Thursday, July 20, 1 PM ET | 10 AM PT
FCB melds don't-text-and-drive approaches
By Roo Ciambriello
When Happy Meals solved everything
By Angela Natividad
A tasty turn by David São Paulo
By David Gianatasio
Some people take a roundabout approach to life, but this is ridiculous. A young office worker's grueling grind occurs entirely aboard a fantastical carousel in this musical, magical ad for Nestl? chocolate. Her ride is no ordinary amusement-park attraction. Rather, it's three stories high and consists of roomy compartments containing her apartment, her workplace, a...
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Khari Streeter picks his three favorite ads ever
By Tim Nudd
David Droga was recently lionized, almost literally, at the Cannes festival for his body of work over the course of a brilliant career. A lot of that success has come, of course, at his eponymous agency Droga5--which swung for the fences with its very first piece of work in 2006, and connected in a big...
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See how it went over with the locals
By Tim Nudd
If you put ketchup on your hot dog, you're not really a Chicagoan. That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based "Chicago Dog Sauce." The hope is that people there actually would put this...
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Welcome to 'Old School'
By Tim Nudd
Pornhub, the adult entertainment site, continues its mainstream SFW advertising efforts with "Old School," a sexual education video and campaign geared toward people in retirement communities and nursing homes. The elderly are becoming more sexually active than ever, but are lacking information particularly about sexually transmitted infections (STIs), Pornhub says. To rectify this, Nina Hartley--the...
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Amnesty emphasizes refugees' right to security from war
By Tim Nudd
A year after Donald Trump's googly eyes stared out madly from the wheels of a bus in Copenhagen, the Danish city has welcomed another innovative politically themed bus ad, this time from Amnesty International. The wrap makes a city bus look like a tank prowling the streets. "This is everyday life in Aleppo," says the...
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Spot aired right after his victory Sunday
By Tim Nudd
Nike's marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer's turn. The Swiss tennis star added to...
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