Lyft has made a concerted effort, in its business strategies and its advertising, to make its drivers feel valued--from last year's seven-minute animated short "June" (released on its own "Lyft Driver Appreciation Day") to this year's car-wash stunt in Los Angeles. The ridesharing company, and agency Wieden + Kennedy New York, return to the theme...
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December 05, 2017
AdFreak
Today's highs and lows of creativity
Lyft Wrote Giant Thank-You Notes to Its Drivers on These Out-of-Home Ads
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